Galaxy s26 Ultra delay: Samsung S26 Ultra, and entire series is coming out March 11, 2026.

The next flagship brand of Samsung, the Galaxy S26 series, is facing an unexpected delay. Although Samsung typically launches its Galaxy S phones in early January or February. The company will release the Galaxy S26 much later. Reports confirm that Samsung will launch all models, including the Samsung S26 Ultra. On March 11, 2026, across major markets such as Europe, the United States, South Korea, and parts of Asia. Reports confirm that Samsung will launch all models including the Samsung S26 Ultra. On March 11, 2026, across major markets such as Europe, the United States, South Korea, and parts of Asia. This makes the Galaxy S26 series the latest Galaxy S product in almost ten years.
The official launch date of Samsung S26 Ultra is uncovered.
As of information published by Dealabs and South-Korean media houses, Samsung will be officially releasing the Galaxy S26 series in an event that will be held on February 25, or February 26, 2026, depending on the regions. The event, in Europe, specifically in France is supposed to be held at 7:00 local time, which in the United States is 12:00 ET / 9:00 PM PT.
This release schedule has been supported by numerous sources, such as Money Today, FNNews and well-known leaker Evan Blass with high level of confidence that Samsung now has confirmed their flagship announcement plans.
Galaxy S26 and Samsung S26 Ultra Release Date confirmed.
Although Samsung usually launches its Galaxy S phones in early January or February, the company will release the Galaxy S26 much later. Reports confirm that Samsung will launch all models, including the Samsung S26 Ultra, on March 11, 2026, across major markets such as Europe, the United States, South Korea, and parts of Asia.
Dealabs in particular states that France will be released on March 11, and historically, Samsung has been very timely in releasing its products all over the world, and as such, it is very probable that the same will be applicable everywhere.
For comparison:
S25 was released on 7 February, 2025.
S24 launched on January 31, 2024
S23 was released on February 17, 2023.
S9 launched on March 16, 2018
The Samsung S26 Ultra and the Galaxy S26 range as a whole will thus be the most recent Galaxy S release in 2021.
Why Samsung Lags in Galaxy S26 Series.
To a large extent, the delay can be explained by the fact that Samsung has made significant changes to its flagship strategy. Previous reports indicated that Samsung was going to launch a radical new portfolio with:
A premium Galaxy S26 Ultra
A rebranded Galaxy S26 “Pro”
A slim Galaxy S26 Edge
Nevertheless, these plans have been greatly changed within the recent months.
After the Galaxy S25 Edge failed to perform well and the changing market demands, Samsung is said to have discarded both the brand name Pro and the Edge. In its place, the company returned to a more comfortable format, reintroducing the Galaxy S26+ as the mid-priced model in addition to the standard one and the Samsung S26 Ultra.
Such a last-minute reorganization of the lineup led to development, testing, and supply-chain coordination delays, and finally led to a move to launch in March 2026.
Samsung S26 Ultra: Flagship Focus is not Weak.
Even with the changes internally, Samsung S26 Ultra is still the highlight of the lineup. Like other models of the Ultra, it is anticipated to include:
The most sophisticated camera system throughout the series.
Premium build materials
The best technology of performance and display.
The recent AI-based software by Samsung has the following features.
Nonetheless, it is being reported that Samsung might not have completed a significant upgrade of camera-hardware in the S26 Ultra, instead making use of improvements in software and image-processing. This is considered to have been determined by bigger pricing and market factors.
The contribution of Apple to the strategic change of Samsung.
It is interesting to note that the choices made by Apple might have affected the strategy of Samsung. It is also reported that Apple has no intentions of increasing the price of the iPhone 17, which compelled Samsung to review some of its Galaxy S26 models, such as the Samsung S26 Ultra.
In order to stay competitive without raising the prices too much, Samsung is said to have reduced some hardware improvements and concentrated on improving the current technologies instead of bringing in expensive new elements.
Galaxy S26 and Samsung S26 Ultra Pricing Expectation.
FNNews reports that Samsung has been contemplating the idea of hiking prices in some of its markets where the Galaxy S26 series such as Samsung S26 Ultra will be sold. Nevertheless, the increases may not be universal and they can be different according to economic situation in the region.
No official affirmation is made on European or U.S pricing at this point but Samsung looks reserved in terms of striking a balance between profitability and competitiveness in the market.
What the Galaxy S26 Series should bring.
Although there has not been any official specification confirmation by Samsung yet, there has been a leak that the Galaxy S26 series will focus on:
Increased efficiency and performance.
Enhanced Galaxy AI features
Refined design finishes.
Stronger software support
Samsung S26 Ultra specifically is likely to be the flagship of Samsungs and will be aimed at power users, mobile photographers, and high-end smartphone customers.
A Late but Strategic Launch.
It is true that the delayed launch can be an annoyance to some of the fans, but it is also an indication that Samsung is taking more time to perfect its flagship range. Replenishing an already tested model strategy and adjusting to the competition, Samsung hopes to make the Galaxy S26 series and in particular the Samsung S26 Ultra more specific and market-oriented.
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As the official announcement is set to be revealed at the end of February with March 11, 2026 release date, the Galaxy S26 series is going to be one of the most anticipated launches of Samsung in several years.